Blueport Blog

87% Then. 86% Now. That's Not the Story.

Your Store Is Selling More Online Than You Think

Why Local Media Still Matters in the Age of AI Search

Why Local Media Still Matters in the Age of AI Search Furniture retailers spend a lot of time...

You're Measuring Profitability Wrong in an Omnichannel World

You're Measuring Profitability Wrong in an Omnichannel World A simple question came up in a recent...

The Follow Up Is the Sale

The Follow Up Is the Sale A recent article from RetailDive reinforces something furniture retailers...

The Power of Three, and Why Most Retailers Miss It

The Power of Three, and Why Most Retailers Miss It At the FMG Symposium, a theme came up that...

Know What You Are, and What You Are Not

Know What You Are, and What You Are Not I recently came across a comment from CEO Michael Fiddelke...