Blueport and FMG Partner to Help Furniture Retailers Grow Online and In Store
For furniture retailers, the website has become the most important store you run.
Shoppers research major purchases online long before they walk into a showroom. They compare products, check availability, and form an opinion about your brand before a salesperson ever says hello.
Most retailers are running that store on tools never built for furniture.
That changes now.
Blueport and the Furniture Marketing Group (FMG) have announced a new partnership. The agreement names Blueport a strategic digital commerce platform partner for FMG's home furnishings retail members. It brings Blueport into FMG's trusted vendor partner network and gives independent furniture retailers across North America a group-supported path to a modern, AI-powered ecommerce platform built specifically for furniture retail.
FMG members can now turn to Blueport for a platform made for this business. That includes AI-powered search and merchandising, an AI-powered Catalog Hub, and an AI-powered page and element builder. Retailers gain real control over how their brand, products, and promotions show up online.
The platform also includes OneView, Blueport's patented technology that connects a retailer's website with their existing point of sale system. Online and in store come together in one connected experience.
FMG President Mike Herschel pointed to the resilience of the group's independent retailers, who have kept growing through a challenging economy by adapting, investing, and serving their communities. This partnership gives them another way to build on that momentum, online and in store.
Furniture Today covered the news. Read the story here: FMG names Blueport as a strategic digital commerce platform partner
The news also ran on EIN Presswire. Read the full release here: Blueport Named Digital Commerce Platform Partner for FMG Furniture Retailers
The web is a retailer's most important store. Now FMG members have a partner built to help them win there.
