Blueport Commerce

The best ecommerce platform for Furniture Retail

As a furniture retailer, you face unique challenges selling furniture online.

We can help.

Use our best-in-class technology and expertise to enable shopping experiences that drive sales online and in your stores.

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Furniture retailers using the Blueport Platform dramatically outperform the industry.

of total chain sales online
gross margin for online orders
24% for ecommerce pureplays
Wayfair 2Q16 financials
year-over-year growth

Get ahead of the ecommerce curve.

With a singular focus on furniture, every aspect of the Blueport Platform drives results for retailers like you.

  • A custom website, built on a platform that seamlessly integrates with your systems
  • The leading features for selling furniture – out of the box
  • An online experience that seamlessly matches your stores – from pricing and product availability through financing and warranties
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Drive sales in your stores with true omnichannel technology.

Our mobile-optimized platform ensures customers can engage with your website wherever and whenever they shop.

  • Responsive design ensures your website renders beautifully on any device
  • Local optimization for an online experience that matches your shopper’s local store
  • Patented tools make your salespeople part of the selling process
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Stay ahead of the curve with the agility, security and speed of a Cloud platform.

Blueport’s Cloud platform is secure, stable and saves you the cost, risk and headache of hosting and supporting your website yourself.

  • With new features released every two weeks, your website is always best-in-class
  • World-class hosting infrastructure ensures high service levels with no headaches
  • Modern security practices keep your business and customer data safe
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Blueport Commerce is trusted by leading furniture retailers.



“Lovesac shoppers are extraordinarily digitally savvy. We needed a website that could keep up with their expectations and the enormous growth we project for our brand.  In selecting a cloud commerce platform, only Blueport had both the deep understanding of our omnichannel opportunity and the built-in platform features that enabled us to create the site we’d always envisioned.” 
–  Jack Krause, President and COO


“After an extensive search, it became clear that Blueport Commerce was the only ecommerce platform with the technology and expertise to support our growth. With a singular focus on the unique challenges of online furniture, Blueport provides us with a best-in-class online store.”  
– Chris Pelcher, Senior Vice President



With 96 stores in the Midwest and a 60-year history of furnishing America’s homes, Value City Furniture selected Blueport Commerce as their ecommerce partner of record after an exhaustive search of ecommerce options. Value City implemented the Blueport Platform taking full advantage of the platform’s geolocation and segmentation capabilities, customizing marketing, pricing and merchandising geographically across the chain’s wide variety of stores. Coupled with Blueport’s Store-Sync technology, geolocation enables Value City to offer shoppers a personalized, local shopping experience, with digital efforts synchronized with local stores and salespeople.



With 28 stores along the Eastern seaboard, American Signature Furniture uses the Blueport platform to enable ecommerce and offer shoppers a seamless omnichannel experience. Easy Pass, powered by Blueport’s patented Store-Sync technology, ties stores, salespeople and the digital experience together, providing shoppers with an easy, informed path to purchase. Taking the channel conflict out of digital commerce, Blueport has helped American Signature implement a truly consumer-centric shopping experience.
A Day in the Life: Nathaly

When I’m not working…

I’m outdoors, if the weather allows. I love taking day trips to cute little New England towns, going to the beach, or just walking in the city. If it’s cold, I’d probably be catching up with a Netflix show, reading or looking online for home decoration ideas.


Favorite thing to geek out about?

Mexico’s history. I always liked history in general, but ever since I moved out here, I’ve been more interested in revisiting my country’s history.


Cats or dogs? And why?

First of all, I love dogs—or any animal, really. But I’m a cat person. I just relate more with them. They’re independent, enigmatic, and make great lap-warmers.

A Day in the Life: Dave

What’s one thing you’ve learned at Blueport that you didn’t know before working here?

C#! All joking aside, I’ve learned a tremendous amount. Most important to me is how much I’ve been able to grow as a manager and a mentor.


When I’m not working…

I’m tinkering with electronics, keeping up with current events, or trying a new restaurant.


One new thing I’ve tried in the kitchen recently is…

making my own pizza dough. The secret is “00” flour and a long, cold proof.

A Day in the Life: Gina

What’s your favorite memory at Blueport so far?

Keytar Bear came to Blueport—I am a big fan.


When I’m not working…

I try to be active and keep a good work-life balance. I love reading, I go to a lot of tech meet-ups, and I started kayaking this summer.


Favorite thing to geek out about?

I have a large collection of Polaroid cameras. I’ve collected their respective manuals, too.

A Day in the Life: Betsy

What is your favorite thing about working at Blueport?

What’s kept me—and a lot of our employees here—is the culture.  My role is to ensure that our amazing teams can feel connected to each other. We know we have a special thing here and we want to maintain it.


What’s one thing you’ve learned at Blueport that you didn’t know before working here?

Although I came to Blueport with a background in ecommerce, the actual steps that go into the building of a website were completely foreign to me before I got here. I am amazed at the skills of our Product and Development teams.