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Start where you are, scale as you grow - no replatforming required.

Tailored to meet the distinctive needs of furniture retailers, our cutting-edge ecommerce platform is purpose-built to simplify every facet omnichannel retail.

From a furniture-centric website design and preloaded manufacturer product catalogs, to powerful ecommerce capabilities, Blueport Essentials empowers retailers with the essential tools to drive sales online and in-store.

Designed for growth-focused retailers.

Empower Your Omnichannel Growth

With templated websites, access to a vendor catalog, robust ecommerce functionality, and more, Blueport Essentials will help you grow your furniture business in-store and online.

DRIVE IN-STORE TRAFFIC

Enhance your brand's presence and bring shoppers into your stores.

Engaging and relevant content. Show your brand's story through content built for furniture.

Visual merchandising. Present products online so customers can pre-shop before they visit.

Real-time product availability. Show what is available in each shopper's delivery region.

Optimized product pages. Product pages built for SEO that highlight store locations and drive local traffic.

INCREASE ECOMMERCE SALES

Expand your business to include online sales.

Easy product discovery. Robust search, product attribute filters, and customizable content.

Intuitive browsing and promotions. Navigation shoppers understand, plus promotional tools built to drive conversion.

Simple, trustworthy checkout. A short, secure path from cart to order.

OPTIMIZE ONLINE OPERATIONS

Smooth operations for you and your team.

Easy ERP integration. Essentials connects to your existing ERP, so no one keys data twice.

Integrated manufacturer catalogs. Pull current product information and imagery straight from your vendors.

Convenient page design. Start from prebuilt templates, or build landing pages and custom content yourself.

Streamlined content management. Schedule and preview content by region, segment, or time frame.

INCLUDED IN EVERY PACKAGE

AI is built into the platform, not sold back to you

Furniture retailers should not have to become AI experts, evaluate models and vendors, or guess which use cases matter. That responsibility sits with the platform. Every Essentials package includes the AI capabilities below.

AI Catalog Automation

Starts from your existing SKU list or point of sale data, fills product page gaps from vendor catalog libraries, enhances titles and descriptions, and generates additional imagery. Your catalog stops being a constraint.

AI Powered Site Search

Improves relevance, reduces dead ends, and guides shoppers to the right products sooner. More conversion without more traffic.

AI Enhanced Merchandising

Surface the right products at the right time using performance data. Pin products, set prioritization, run A/B tests, and tailor ranking and recommendations to shopper behavior.

AI Powered Image and Video Creation

Generate and enhance product images and video inside the platform, so your team creates content faster and keeps presentation consistent.

AI Assisted Page Creation

Create and optimize page layouts, generate graphics and text from simple prompts, and add dynamic components with no code.

See how Blueport approaches AI for retailers

PATENTED

OneView connects your website to your sales floor

Most furniture retailers run two businesses under one roof. The website sells one way, the store sells another, and the shopper feels the gap. OneView closes it by connecting your website to your point-of-sale system in real time. Available in the Essentials OneView package.

Purchase a store quote online

Purchase an online cart in store

Pay on an existing store order

Schedule an existing store order

Look up a store order

Your salespeople get credit for the sale, even when it closes online.

U.S. Patent No. 8,983,864 B2

See how OneView works

Tailor How You Sell

Every retailer runs the floor differently. Shape your checkout, financing, and marketing to match the way your business already works.

Checkout options

Protection plans. Let customers add coverage to their furniture at checkout.

Additional ship methods. More shipping and pickup choices at checkout.

Secondary financing and waterfall. Additional financing paths for shoppers your primary lender declines.

Wallet checkout. Apple Pay, Google Pay and Amazon Pay.

Buy now, pay later. Affirm, Afterpay and Klarna.

See how payments work on Blueport

Marketing and data

Email service provider integration. Custom events and API integration with your ESP.

Product feed distribution. Syndicate your catalog to the channels where shoppers are looking.

Custom marketing tagging. Tracking built to match how you measure.

Essentials Packages

Pick the package that fits your business today. Grow into the next tier when you are ready, building on what already works. Never replatform again.

  Showroom Ecom L1 Ecom L2 OneView
PATENTED
  Leading merchandising and marketing features, tooling, infrastructure and support Add ecommerce without the added expense of delivery scheduling and order injection Add delivery scheduling and order injection for tighter operations Add patented Web-Store technology that connects shoppers to your sales staff
WEBSITE
Showroom Features ✓ ✓ ✓ ✓
Ecommerce Features Not included ✓ ✓ ✓
Delivery and Pickup Scheduling, Order Injection Not included Not included ✓ ✓
OneView Features PATENTED Not included Not included Not included ✓
TOOLS, INCLUDED IN EVERY PACKAGE
Blueport AI Search ✓ ✓ ✓ ✓
Blueport AI PIM ✓ ✓ ✓ ✓
Blueport Platform HUB ✓ ✓ ✓ ✓
Blueport AI Catalog HUB ✓ ✓ ✓ ✓
SERVICES, INCLUDED IN EVERY PACKAGE
Hosting, Security and Maintenance ✓ ✓ ✓ ✓
Customer Success and Support ✓ ✓ ✓ ✓
Ongoing Platform Upgrades ✓ ✓ ✓ ✓

OneView is Blueport's patented Web-Store technology, connecting your website to your stores and your sales staff.

How the packages work

Each package includes everything in the one before it.

Move up when you are ready, without replatforming.

Every package includes ongoing platform upgrades at no additional cost.

BEYOND ESSENTIALS

Essentials + C.O.R.E.

Customer's Own Retail Experience. Everything in Essentials OneView, layered with a fully custom front end. Total control over layout, visual design, merchandising, and how your brand is expressed.

Every C.O.R.E. site runs on Essentials. Add C.O.R.E. at launch or any time after. No replatforming required.

See what C.O.R.E. adds

Get Started

With Essentials, you'll get a compelling website, a preloaded common product catalog, and robust ecommerce functionality - all designed to help you grow your furniture business in-store and online.

Discover the power of Blueport's Essentials ecommerce solution and take your business to new heights.

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