Building websites for furniture retailers since 2001
Average online order on the Blueport platform, compared to $100 to $120 on general purpose platforms
OneView technology connects your website to your point-of-sale in real time
Strategic digital commerce platform partner for FMG home furnishings retail members
We Help Retailers Overcome the Biggest Challenges of Online Retail
Selling furniture online is different from selling most other products.
Our team understands the complexities of selling high-consideration items online and helps retailers capture their online opportunity.
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A Website Designed for Furniture
A successful online store needs a website designed for selling furniture. We understand how to showcase your products so shoppers can picture them in their homes, and we build retail furniture marketing and merchandising best practices into your website.
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Ecommerce Designed for Furniture
Your products are complex and highly customizable. Blueport handles the volume of products you carry and natively manages all of the attributes, variants, collections, and groupings in your catalog.
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Omnichannel Experience
Furniture carries much higher price points than the average online purchase, plus multiple delivery methods, so the decision takes longer. Shoppers rely on what they find online and on their visits with in-store salespeople. Blueport was built for this path to purchase and keeps the experience connected as shoppers move between your website and your stores.
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Marketing and Merchandising Tools
A furniture purchase can take days or even weeks, so your digital marketing and merchandising need to match your in-store efforts. Blueport's content tools let you make real-time or scheduled changes, and preview promotions and content by day, region, and segment.
Blueport's Furniture Ecommerce Platform Uses the Latest Technology
Blueport is the furniture ecommerce solution you need today and will rely on in the future.
✓ AI is built into the platform, not sold back to you. See how Blueport uses AI
✓ PayPal and Stripe, fully integrated. See how payments work on Blueport
Start where you are. Grow without replatforming.
Every C.O.R.E. site runs on Essentials. Add C.O.R.E. at launch or any time after. No replatforming required.
Compare the Essentials packages
Dedicated Team of Omnichannel Experts
Blueport is much more than a technology company. We are omnichannel experts who deliver the solutions you need, with on-demand expertise that creates results. Headquartered in Boston, MA, the Blueport team has a combined 275+ years of experience selling furniture online and serving Top 100 furniture retailers.
Our team knows the retail furniture industry and how to build omnichannel experiences that drive both online and in-store sales. Our technology talent works with today's leading technologies while laying the groundwork for what comes next.
Carl Prindle
CEO & Founder
Carl provides Blueport with strategic and product leadership as the company helps furniture retailers solve the unique challenges of selling online and build connected omnichannel shopping experiences.
Marcos Elugardo
Senior Vice President, Engineering
Marcos brings over 25 years of software engineering experience and technological leadership to Blueport, where he is responsible for delivering effective and quality solutions.
Jesse Akre
Senior Vice President, Sales & Marketing
With over 25 years of sales and marketing experience, Jesse leads Blueport's go-to-market strategy, aligning sales, marketing, and brand initiatives to connect more retailers with Blueport's purpose-built ecommerce platform for the home furnishings industry.
