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THE NEXT STAGE OF THE BLUEPORT PLATFORM

Customer's Own Retail Experience

C.O.R.E. builds on the functionality, flexibility, and scalability of Essentials and gives you full control over how your brand is presented online, from layout and design to how products are discovered and merchandised.

Get started with Essentials. Elevate with C.O.R.E. when you are ready. Never replatform.

C.O.R.E. custom furniture website designs across devices

Most retailers begin with Essentials. Many build on it.

As your business grows, so does the need for control, not just over content, but over how your brand is experienced at every digital touchpoint. Essentials + C.O.R.E. exists for that moment.

 
One platform. Never replatform.

Each tier includes everything in the tier before it.

Every C.O.R.E. site runs on Essentials. Add C.O.R.E. at launch or any time after. No replatforming required.

Compare the Essentials packages

Blueport design team collaborating on a custom retail experience
YOUR BRAND, YOUR DIRECTION

Built around your brand

Every C.O.R.E. experience begins with your brand, and how it should be seen, felt, and experienced by your customer. Some retailers arrive with a defined vision. Others want to refine what they have. You choose how we start.

01

Bring a finished design. We implement it.

02

Collaborate with our team to shape and refine your vision.

03

Partner with Blueport to create a fully custom experience from the ground up.

From page structure to how products are discovered, merchandised, and presented, every element is designed around how your customer shops. Our team leads the execution. You keep direction and control throughout.

The result is a tailored digital flagship, built to represent your brand at its best.

WHAT YOU UNLOCK

Control without compromise

No trade-offs. No replatforming. No starting over.

Custom furniture website layout

Flexible website customization

Take full control of how your brand is presented online.

✓  Shape layout, structure, and storytelling to reflect your brand

✓  Bring your own design, collaborate, or have Blueport lead

✓  Build on a proven foundation, then refine every detail

✓  Tailor product taxonomy, attributes, and data structure

✓  Mirror in-store processes and business rules online

Not a template. A controlled, intentional experience.

Furniture merchandising and product discovery

Furniture-focused capabilities

Built for how furniture retailers operate, merchandise, and sell.

✓  AI powered search and product discovery

✓  Product information management built for furniture catalogs and vendor data

✓  Connects to STORIS, LOFT, and legacy POS environments

✓  Merchandising informed by performance and shopper behavior

✓  Content tools to create, import, and refine pages without limits

Purpose-built for furniture retail. Not adapted, not bolted on.

Shopper moving between online and in-store furniture shopping

In-store and online growth

Connect every step of the purchase across channels.

✓  Patented OneView moves carts, quotes, and orders between channels

✓  Shoppers start anywhere and finish wherever they choose

✓  Local availability and showroom inventory drive store visits

✓  Consistent pricing, promotions, and visibility at every touchpoint

Growth happens when the experience stays connected.

See how OneView works

Let's talk about your next stage of growth

Tell us where you are today. We will show you the path from Essentials to a fully custom experience, and what C.O.R.E. would look like for your brand.

Blue accent chair