Customer's Own Retail Experience
C.O.R.E. builds on the functionality, flexibility, and scalability of Essentials and gives you full control over how your brand is presented online, from layout and design to how products are discovered and merchandised.
Get started with Essentials. Elevate with C.O.R.E. when you are ready. Never replatform.

Most retailers begin with Essentials. Many build on it.
As your business grows, so does the need for control, not just over content, but over how your brand is experienced at every digital touchpoint. Essentials + C.O.R.E. exists for that moment.
Each tier includes everything in the tier before it.
Every C.O.R.E. site runs on Essentials. Add C.O.R.E. at launch or any time after. No replatforming required.

Built around your brand
Every C.O.R.E. experience begins with your brand, and how it should be seen, felt, and experienced by your customer. Some retailers arrive with a defined vision. Others want to refine what they have. You choose how we start.
Bring a finished design. We implement it.
Collaborate with our team to shape and refine your vision.
Partner with Blueport to create a fully custom experience from the ground up.
From page structure to how products are discovered, merchandised, and presented, every element is designed around how your customer shops. Our team leads the execution. You keep direction and control throughout.
The result is a tailored digital flagship, built to represent your brand at its best.
Control without compromise
No trade-offs. No replatforming. No starting over.
Flexible website customization
Take full control of how your brand is presented online.
✓ Shape layout, structure, and storytelling to reflect your brand
✓ Bring your own design, collaborate, or have Blueport lead
✓ Build on a proven foundation, then refine every detail
✓ Tailor product taxonomy, attributes, and data structure
✓ Mirror in-store processes and business rules online
Not a template. A controlled, intentional experience.
Furniture-focused capabilities
Built for how furniture retailers operate, merchandise, and sell.
✓ AI powered search and product discovery
✓ Product information management built for furniture catalogs and vendor data
✓ Connects to STORIS, LOFT, and legacy POS environments
✓ Merchandising informed by performance and shopper behavior
✓ Content tools to create, import, and refine pages without limits
Purpose-built for furniture retail. Not adapted, not bolted on.
In-store and online growth
Connect every step of the purchase across channels.
✓ Patented OneView moves carts, quotes, and orders between channels
✓ Shoppers start anywhere and finish wherever they choose
✓ Local availability and showroom inventory drive store visits
✓ Consistent pricing, promotions, and visibility at every touchpoint
Growth happens when the experience stays connected.


