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C.O.R.E + Essentials

Customer's Own Retail Experience

 

C.O.R.E. is the next stage of the Blueport platform. It builds on the functionality, flexibility, and scalability of Essentials and unlocks full control over how your brand is presented online - from layout and design to how products are discovered and merchandised.

Get started with Essentials.
When you're ready, elevate with C.O.R.E.
Never replatform.

C.O.R.E + Essentials

Most retailers begin with Essentials.
Many move beyond it.

As your business evolves, so does the need for control - not just over content, but over how your brand is experienced at every digital touchpoint. C.O.R.E. + Essentials exists for that moment. 

Launch with a C.O.R.E. implementation day one or launch with Essentials
and upgrade at any time, no replatforming required.

Built Around Your Brand

Every C.O.R.E experience begins with your brand - how it should be seen, felt, and experienced by your customer.

Some retailers arrive with a defined vision. Others look to refine and elevate what they have. In every case, the outcome is the same - a digital experience that elevates your brand with precision and purpose. You can:

  • Bring a fully developed design for implementation

  • Collaborate with our team to shape and refine your vision

  • Partner with Blueport to create a fully custom experience from the ground up

From the structure of your pages to how products are discovered, merchandised, and presented, each element is thoughtfully designed to align with how your customer shops. Our team leads the execution with care and discipline. You maintain direction and control throughout.

The result is a tailored digital flagship, built to represent your brand at its best.

CORE Design Collaboration

C.O.R.E + Essentials - What you Unlock

Control Without Compromise. No trade-off's. No replatforming. No starting over.

Take full control of how your brand is presented online.

  • Shape your layout, structure, and storytelling to reflect your brand with precision

  • Bring your own design, collaborate with our team, or have Blueport lead the full experience

  • Build on a proven foundation, then refine every detail to match how your customers shop

  • Tailor product taxonomy, attributes, and data structure to align with your business

  • Extend commerce capabilities to mirror in-store processes and business rules online

Your website becomes a true expression of your brand - not a template, but a controlled and intentional experience.

Untitled design - 2024-06-06T112308.365
Built specifically for how furniture retailers operate, merchandise, and sell.

  • AI-powered search and product discovery that improves relevance and conversion

  • Integrated product information management designed for furniture catalogs and vendor data

  • Seamless connectivity with leading POS systems, including STORIS, LOFT, and legacy environments

  • Advanced merchandising capabilities informed by performance and shopper behavior

  • Flexible content management tools to create, import, and refine pages without limitation

Everything is purpose-built for furniture retait - not adapted, not bolted on.

Untitled design - 2024-06-06T112251.676
Connect every step of the shopper journey and capture more opportunities across channels.

  • OneView connects online and in-store activity, allowing carts, quotes, and orders to move seamlessly between channels

  • Enable shoppers to begin anywhere and complete their purchase wherever they choose, without losing context

  • Surface locally available products and showroom inventory to drive in-store visits and engagement

  • Maintain consistent pricing, promotions, and product visibility across every touchpoint

  • Support how customers actually shop, turning cross-channel behavior into higher conversion and stronger ticket size

Growth happens when the experience stays connected.

in-store and online growth

FLEXIBLE WEBSITE CUSTOMIZATION

Take full control of how your brand is presented online.

  • Shape your layout, structure, and storytelling to reflect your brand with precision

  • Bring your own design, collaborate with our team, or have Blueport lead the full experience

  • Build on a proven foundation, then refine every detail to match how your customers shop

  • Tailor product taxonomy, attributes, and data structure to align with your business

  • Extend commerce capabilities to mirror in-store processes and business rules online

Your website becomes a true expression of your brand - not a template, but a controlled and intentional experience.

Untitled design - 2024-06-06T112308.365

FURNITURE-FOCUSED CAPABILITIES

Built specifically for how furniture retailers operate, merchandise, and sell.

  • AI-powered search and product discovery that improves relevance and conversion

  • Integrated product information management designed for furniture catalogs and vendor data

  • Seamless connectivity with leading POS systems, including STORIS, LOFT, and legacy environments

  • Advanced merchandising capabilities informed by performance and shopper behavior

  • Flexible content management tools to create, import, and refine pages without limitation

Everything is purpose-built for furniture retait - not adapted, not bolted on.

Untitled design - 2024-06-06T112251.676

IN-STORE & ONLINE GROWTH

Connect every step of the shopper journey and capture more opportunities across channels.

  • OneView connects online and in-store activity, allowing carts, quotes, and orders to move seamlessly between channels

  • Enable shoppers to begin anywhere and complete their purchase wherever they choose, without losing context

  • Surface locally available products and showroom inventory to drive in-store visits and engagement

  • Maintain consistent pricing, promotions, and product visibility across every touchpoint

  • Support how customers actually shop, turning cross-channel behavior into higher conversion and stronger ticket size

Growth happens when the experience stays connected.

in-store and online growth

C.O.R.E + Blueport Essentials

Let’s talk about how Blueport can support your next stage of growth.

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