Everything furniture retail needs. Built in.
Generic platforms were built for apparel and electronics. Furniture is different. Complex variants, long consideration, delivery logistics, and a shopper who researches online and buys in your store.
Blueport has built furniture retail websites since 2001. Every capability below is part of the platform, not a bolt-on.
The features you need, out of the box
No plugin hunting. No custom build to handle a sectional with 40 fabric options.
/Dresser%202.svg)
Product information management
✓ Handles furniture's variant, grouping, and configuration complexity
✓ Vendor product data and image catalogs merge into one record
✓ Your team edits data without a developer
/Sort%20and%20Filter.svg)
Search and discovery
✓ AI Powered Site Search reads shopper intent, not just keywords
✓ Filters built for furniture attributes
✓ Results tuned to your margin and inventory goals
/Office%20Chair.svg)
Recommendations
✓ Suggests the rest of the room, not a random accessory
✓ Uses groupings and configurations from your catalog
✓ Override suggestions by product or segment
/Customer%20Segmentation.svg)
Segmentation
✓ Groups shoppers by interest, location, and history
✓ Tags update as shoppers browse
✓ Content changes to match the segment
/Discount.svg)
Promotions
✓ Online offers match the local store offer
✓ Handles combinations, exclusions, and expiration rules
✓ Schedule an event to start and end on its own
/Website%20Online.svg)
Content and page building
✓ AI Assisted Page Creation builds pages and banners in minutes
✓ Stories, images, and video without a developer
✓ Publish now or schedule for later
AI is built into the platform, not sold back to you
Five capabilities, included in every Essentials package. They cut the manual work out of running a catalog and put better content in front of shoppers.
Your team reviews every suggestion. Accept it, refine it, or write your own. AI does the work. You stay in control.
Your POS data and vendor catalogs, merged and enriched
Most furniture catalogs run thin. Missing dimensions, short descriptions, one white box photo. That costs you in search and it costs you at the moment a shopper is deciding.
Thin data now costs you twice. On Cyber Monday 2025, traffic to retail sites from AI assistants rose 670%. Those assistants recommend products they can read. Incomplete listings get skipped.
How it works
Start with what you have. Your SKU list or POS data becomes the foundation, with real inventory, pricing, and availability.
Fill the gaps. Vendor catalog libraries supply missing specifications, dimensions, and imagery.
Enrich and approve. AI writes titles, descriptions, and details, and generates silo and lifestyle imagery. Your team reviews every change.
What you get
✓ Complete product pages for every item you carry
✓ Data structured for search engines and AI answer engines
✓ Furniture variants, groupings, and configurations handled
✓ Catalog readiness scored by vendor and category
More complete data leads to better discovery. Better discovery leads to higher conversion.
Built with AI. Approved by you.
Works with the system you already run
Blueport connects to your existing furniture ERP and point-of-sale system. In stock, on display, pricing, orders. What shoppers see is what you actually have.
Product availability
✓ Shows products based on availability in the shopper's delivery region
✓ Handles in stock, in production, and special order messaging
✓ Reflects on display status by store location
Financing
✓ Shows retail, sale, and financing pricing together
✓ Single application checkout across private label, second source, and rent to own
✓ Supports promotional offers with the required disclosures
Warranties and add-ons
✓ Adds protection plans at checkout with your pricing
✓ Matches the add-on offers your stores already make
Delivery and pickup
✓ Shoppers choose delivery or in-store pickup at checkout
✓ Real delivery dates based on availability, lead time, and schedule
Direct ship
✓ Expands assortment with accessories and small goods
✓ Adds revenue without the delivery burden
Order injection
✓ Online orders drop straight into your ERP for fulfillment
✓ Availability updates in real time across channels
Your website should fill your showroom
Geolocation puts each shopper in their local store before they ever call it. What they see online is what they will find when they walk in.
Patented OneView technology keeps your sales team in the sale
Your best salesperson closes in the showroom. Online they are invisible. OneView connects both sides so orders and reservations move between the website and the store without the shopper starting over.
Start online, buy in store
Shoppers send a cart to their nearest store. A salesperson opens it and finishes the order.
Start in store, buy online
A quote written in your POS arrives as a link that loads the cart at home.
Salesperson attribution
Online buyers credit the store and the person who helped them, by name or photo.
Available in the Essentials OneView package. OneView is patented, U.S. Patent No. 8,983,864 B2.
PayPal and Stripe, fully integrated
Deep integrations, not lightweight handoffs. A $1,200 sofa is a high-consideration purchase, and checkout is where hesitation turns into an abandoned cart.
74%
of PayPal users are more likely to buy from a merchant they do not know when PayPal is available
Source: PayPal
11.9%
more revenue on average for businesses using the Stripe Payment Element
Source: Stripe
32%
average fraud reduction with Stripe Radar, trained on 70 trillion data points
Source: Stripe Radar
Launched by a team that knows furniture
Onboarding runs a few months, not a few years. Our integration layer and merchant tooling do the integration work so your team can focus on the shopping experience.
/Integration.svg)
ERP integration
We connect the platform to your ERP, import your data, build a base catalog, and configure features.
Business rule configuration
We map your logic, processes, and procedures into platform workflows and automation.
/Desk.svg)
Catalog development
Furniture data templates by category and piece, customized to your taxonomy for easy maintenance.
/Promotion.svg)
Custom features
Bring your unique capabilities online rather than bending your business to fit a template.
Your brand, your shopping experience
Start with a proven furniture design and make it yours, or bring your own front end.
✓ Custom designs built around your brand and business rules
✓ AI Assisted Page Creation for ongoing changes
✓ Headless option, so our integration layer can power your existing CMS
Want full control over layout and design? See Essentials + C.O.R.E.
How the platform runs matters as much as what it does
A site that stalls on a holiday weekend costs more than a feature you never used.
Infrastructure
✓ Excess capacity held at all times, with N+1 redundancy and automated failover
✓ Cloud native API architecture built for scale
Security
✓ PCI compliant, coded to current security standards
✓ We manage patches, firewall rules, penetration testing, DDoS protection, and intrusion detection
Monitoring and support
✓ 24/7 uptime and performance monitoring
✓ Help desk staffed by engineers who know the platform and the industry
Continuous releases
✓ New features ship on a two-week cycle
✓ A furniture-focused roadmap, prioritized with the retailers who use it
Built for the way furniture actually sells
One platform instead of a stack of subscriptions, and an order size that reflects what you sell.
$1,200+
Average online order on the Blueport platform, compared to $100 to $120 on general purpose platforms. See the data
25 years
Building websites for furniture retailers since 2001
Strategic digital commerce platform partner for Furniture Marketing Group home furnishings retail members
/Cloud-based.svg)
Cloud efficiencies
✓ Continuous enhancements, no version upgrades to schedule
✓ Security, performance, and monitoring handled
✓ Capacity that scales with your traffic
/Vertical%20efficiency.svg)
Vertical efficiencies
✓ Integrates with your furniture ERP
✓ Tools built for furniture product complexity
✓ Launch services from a team that knows the industry
Start where you are. Grow without replatforming.
Every C.O.R.E. site runs on Essentials. Add C.O.R.E. at launch or any time after. No replatforming required.
Compare the Essentials packages
What is included
One platform fee covers the pieces most retailers buy separately.
✓ Content and product information management
✓ AI capabilities in every package
✓ Furniture-configured search, promotions, checkout, and order injection
✓ Third party integrations
✓ Infrastructure, hosting, and analytics
✓ Implementation, ongoing services, and support
Pricing depends on the package you choose. Tell us about your business, and we will walk you through it.
