Blueport Commerce Leadership Team
CEO & Founder
Carl provides Blueport with strategic and product leadership as the company enables big ticket retailers to solve the unique challenges they face selling online and unlock groundbreaking omnichannel shopping experiences. Born and raised in Boston, Carl left the East Coast for Stanford University, where he graduated in 1990 with a degree in Mechanical Engineering with a Product Design concentration. While at Stanford and after graduation, Carl led product design efforts for Fortune 100 firms, involved in projects including the design of the original Reebok Pump, the 1995 Ford Explorer, and a Dust Buster for Black and Decker. Carl holds 10 U.S. Patents. Seeking to capture a modicum of return for his design efforts, Carl turned to the MIT Sloan School of Management, where he received his MBA in 1995. After Sloan, Carl joined McKinsey and Company where he served as consultant and engagement manager for retail, technology, and growth strategy projects. In 1999, Carl left McKinsey to serve as SVP of Product Development for Furniture.com, a “pure play” furniture e-commerce site. Responsible for the company’s website design, merchandising, and direct marketing efforts, Carl drove online furniture sales to an annualized $84M in less than a year. Carl later led the effort to purchase the company’s name and technology, looking to apply learnings from the dot-com boom to the $100B brick and mortar furniture industry. Today, Blueport Commerce is the leading Cloud ecommerce platform for big ticket retail, used by the largest retailers in North America to run their omnichannel websites, provide better shopping experiences for their customers and drive sales online and in their stores.
President & Chief Technology Officer
Andy brings a wide variety of ecommerce experience and technology leadership to Blueport, where he is responsible for managing the direction, development and operation of Blueport’s technology platform. Prior to joining Blueport in 2013, Andy was VP of Product Management at Cartera Commerce, the leading provider of online and in-store offer platforms, serving clients such as the top 5 U.S. airlines, several major banks, Best Buy, Condé Nast and Shop.org. While at Cartera, Andy led product strategy and user experience as Cartera more than tripled revenues and grew to 200+ employees. Previously, Andy managed online retailers TeaForte.com and ThinkGeek.com, where he helped build their own custom ecommerce applications. Andy also has vendor experience with leading ecommerce search provider Endeca, where he led the go-to-market strategy for the online retail vertical. Andy holds a degree in physics from Williams College. Andy, his wife and two sons try to stay active whenever possible. On weekends you can typically find them trying to cram in some combination of skiing, running, youth soccer, little league, ultimate Frisbee, hiking and/or golf.
Vice President, Engineering
Marcos brings over 20 years of software engineering experience and technological leadership to Blueport, where he is responsible for delivering effective and quality solutions. Marcos also focuses on building technology skill sets and on supporting career growth across our development team. Prior to joining Blueport in 2013, Marcos was Lead Software Engineer at Trizetto, the leading software solution provider for the healthcare industry. At Trizetto, Marcos led a mixed disciplined team in developing the next generation of their web service offering, while building complex enterprise systems including one of Trizetto’s first SaaS offerings. Before Trizetto, Marcos led the development of applications for numerous companies, including the esteemed Children’s Hospital in Boston and CambridgeSoft in Cambridge. Marcos has done work for a variety of other brands, including the Colorado Avalanche, the Boston Red Sox and the Massachusetts Bay Transportation Authority, where he led a redesign of mbta.com and built their widely-used trip planner feature. Marcos holds a degree in Biology from the Massachusetts Institute of Technology, teaches Internet Programming at Gordon College in Wenham, MA and has taught at risk youth and members of Boston’s Tibetan community computer skills and html. In his free time, Marcos supports his wife as she fulfills the role of state representative for their district. When he is not doing the political stuff, you can find him playing board games with just about anyone.