Retailers with active product lines can import your data for SKUs that exist in their ERP/POS systems. Your data is not available to retailers that do not carry your product line.

Upon request, we can also limit access to specific retailers, only after you approve each retailer to receive your data.

Retailers access the Blueport Vendor Catalog Content HUB through a tool that matches the products in their ERP/POS store system to your products.

Retailers can only import your catalog data for SKUs already set up in their store ERP/POS system, which they plan to purchase and sell.

Please note, Blueport does not control the products a retailer builds and publishes on their website. Retailers can create and publish products whether or not the data is available in the Blueport Vendor Catalog Content HUB. Sending your entire file will not increase the likelihood of a retailer displaying an unauthorized product.

We recommend you send your full assortment in one file, so it is available to all mutual clients. Retailers can view images and catalog data for any product in the file. However, they can only use automation to access the data for SKUs set up in their store system.

We can also accept retailer-specific files. When vendors send separate files, retailers often request additions for any SKUs missing from their file. Sending your full assortment in one file keeps those requests to a minimum.

The Blueport Vendor Catalog Content HUB focuses on product data such as dimensions, colors, attributes, descriptions, and images. We do not request pricing or product availability. Your catalog is used only to enrich product presentation online, not to manage inventory or extend product availability.

If your feed includes pricing or availability, that information is not shared with retailers through the Blueport Vendor Catalog Content HUB.

Retailers can showcase your full catalog only if they create each SKU in their ERP/POS store system. By default, the Blueport Vendor Catalog Content HUB is not an "endless aisle" of every SKU in your feed.

We accept data via:

• CSV (preferred)
• JSON
• API

We do not require a specific attribute schema. Send your data as is, and we will transform it to meet each retailer's schema.

If you have multiple values for one attribute, include the attribute multiple times. For example, if you have 5 product features, include 5 columns titled 'product features.' If you have 5 product images, include 5 columns titled 'product image.'

For most vendors, a monthly cadence keeps product data current. If your catalog changes more often, send files as often as makes sense for your business.

Once SFTP delivery is set up, updated files send automatically. No additional notification is needed. If you cannot use SFTP, you can attach updated files in our vendor portal.

The goal is always to give retailers the most accurate, up-to-date information possible.

If you are not sure how best to deliver your catalog, tell us how your data is managed today, and we will help find the simplest path forward. If you do not have a PIM system that can deliver files to SFTP automatically, a third party can help deliver the file. You can also attach your file manually in our vendor portal.

Joining the Blueport Vendor Catalog Content HUB is free and easy. Fill out the form below, and we will help you get started.