AI for Retailers - Our Responsibility. Your Advantage.
Retailers deserve access to AI without the burden of figuring it out.
Retailers Deserve AI That Works for Them
Furniture retailers should not be expected to become AI experts. They should not have to evaluate models, tools, prompts, or vendors. They should not have to guess which use cases matter.
That is our job. Blueport serves as the retailer’s champion. Our role is to lead, guide, and deliver AI in ways that create real value without adding complexity.
Customer Segmentation
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Segments shoppers based on product interests, location, or shopping history
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Tags and retags your customers throughout their shopping experience
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Displays personalized content for each shopper based on segmentation
Sophisticated Promotions
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Uses geolocation technology to determine each shopper’s location
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Displays online promotions aligned with the local store experience
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Handles complex promotion rules including combinations and exclusions
Graphics and Content Management
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Enables rich shopping experiences through stories, images, and video
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Displays content and graphics consistent with the shopper’s local store
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Publishes pages immediately or scheduled for a later date and time
Retailers hear it every day. You need to be using AI.
What they do not hear is how. Where it belongs. What actually matters. Or who should be responsible for making it work.
At Blueport, we believe that responsibility does not sit with the retailer. It sits with the platform.
Retailers Are Told to Use AI - Not Shown How
- Too many tools
- Too much noise
- No clear ownership
- No clear outcomes
Product Availability
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Automatically showcases and displays products based on availability in a shoppers’ delivery region
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Provides mixed availability messaging, such as in-stock items, productions, or special orders
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Injects online customer orders automatically into your ERP for real-time stock availability
Financing
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Shows retail, sale, and financing pricing to communicate affordability and value
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Displays all finance options with a single application checkout, including private label credit cards, second source, and rent-to-own
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Supports promotional financing offers, such as deferred payments, with disclosure requirements
Warranties & Add-ons
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Drives incremental revenue at checkout with options and pricing for warranties
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Enables the addition of customizations and upsell add-ons unified with your brick-and-mortar offers and messaging
Delivery & In-store Pickup
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Allows shoppers the choice of delivery or in-store pick-up during checkout
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Provides real-time delivery date options based on availability, lead time, and schedule
Direct Ship
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Expands your product assortment to include direct-ship small products and accessories
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Increases revenue without the associated logistical burdens
Order Injection
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Injects orders directly into your ERP system for fulfillment and service
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Enables real-time updates for accurate in-store and online product availability and delivery options
Blueport Empowers Retailers with AI
Built Into the Platform to Strengthen Retailers
We have built, and continue to expand, AI capabilities across the platform to support how furniture retail actually works.
- AI Powered Site Search
- AI Driven Merchandising
- AI Powered Image and Scene Creation
- AI Assisted Page Element Creation
AI Powered Site Search
Help shoppers find what they want faster and with confidence.
- Improve relevance
- Reduce dead ends
- Increase conversion without increasing traffic
AI driven search improves relevance, reduces dead ends, and guides shoppers to the right products sooner, increasing conversion without increasing traffic.
Merchandising
Use performance data and KPIs to surface the right products at the right time. Merchandising that adapts based on what is working, not guesswork.
Tailor product ranking and recommendations to shopper behavior, intent, and context. Every shopper sees a more relevant assortment.
AI Powered Image and Video Creation
Create compelling product visuals without slowing your team down.
- Enhance product storytelling without adding burden to staff
- Better visuals
- Faster content creation
- Consistent brand presentation
Generate and enhance product images and videos directly within the platform to elevate storytelling, speed content creation, and maintain consistent brand presentation across every channel.
AI Assisted Page Element Creation
Build and optimize page elements faster without design bottlenecks.
- Create and optimize page components more efficiently
- Promotions
- Collections
- Layouts
AI assisted tools help teams create promotions, collections, and layouts more efficiently, keeping content fresh, relevant, and aligned to performance goals.
The real power of AI lies in connecting the digital and physical retail journey
Blueport’s mission has always been to make the retailer’s website their most powerful store, a true extension of the showroom. With AI, that experience becomes smarter!

