At Blueport, our team is composed of furniture industry and ecommerce experts. In order to help you stay ahead of the curve, we’ve pulled together insights from our experts in ecommerce strategy, and product development to share our top predictions for 2025 and beyond.
As Jenn Monsini, Senior Customer Success Manager, notes, “In 2025, the furniture industry is poised to embrace significant trends that will transform the shopping experience for consumers.”
Let’s take a look at these trends.
AI-Powered Personalization in Furniture Ecommerce
Artificial intelligence (AI) will continue to influence the ecommerce space, and furniture retail is no exception. In 2025, AI-powered tools will be central to delivering personalized shopping experiences. From tailored product recommendations to AI-driven design advice, this technology will empower customers to select and visualize products and help them build confidence in their purchase decisions.
Here are insights about AI-powered personalization in 2025 from our team of experts:
AI is getting better and better at compiling information and presenting it as answers to highly specific questions, keeping the consumer engaged, informed, and even loyal to a particular brand.
Stephen Lantz, Senior Database Developer
At Blueport, we're building AI-powered chatbots that can help answer shoppers’ questions and direct them to products you sell that match both their needs and the styles they’re searching for
John Levon, System Administrator
Consumers will expect highly personalized recommendations and product suggestions. Platforms leveraging AI will be better positioned to give customers tailored shopping experiences, including product and style suggestions.
Marcos Elugardo, SVP, Engineering
Balancing AI and Human Experiences
While AI can automate many aspects of the shopping experience, there are areas for which human interaction is irreplaceable.
For example, traditional, rule-based chatbots are quickly being replaced with AI-powered chatbots that excel at understanding customer needs, engaging in more natural conversations, and guiding shoppers to products that align with their preferences. While AI-driven chatbots excel at assisting with specific product queries, emotional connections, trust-building, and customer relationship-building will still require human involvement.
At Blueport, we are committed to using AI to enhance the customer experience, while ensuring that human support remains a key part of the journey.
Informed and Empowered Furniture Shoppers in the Digital, Omnichannel Age
Today’s home furnishings shoppers are more informed and selective than ever, blending in-store and online experiences to make confident purchase decisions.
Currently, 77% of recent purchasers report that they had planned and researched their most recent furniture purchase. With access to detailed product descriptions, customer reviews, and design inspiration, online shoppers are better equipped than ever to make well-informed decisions.
Here are some insights from our team about the rise of empowered shoppers:
In 2025, online research will expand until buying furniture goes in the same direction as buying a car. All your research is done when you walk in the door, and the customer has chosen you (the retailer) because you have what they want and like your brand.
Lois Kaznicki, Director, Product Management and User Experience
Consumers will continue extensively researching online before purchasing, relying on reviews, product images and videos, and product details. Tools that make the transition from online research to in-store visits easier, like Blueport’s patented OneView technology, give them greater control over their purchases.
Marcos Elugardo, SVP, Engineering
Shoppers expect to be able to find all of the information they want to know about products, but they want it to be easy. Intuitive, advanced search and sort tools with the availability of an abbreviated shopping experience — fewer clicks — empower them to choose their path and finalize their purchases.
Matthew Caruso, Customer Success Manager
Flexible Payment Options
Flexible payment options continue to be a key consideration for big ticket items like furniture. According to Curtis Howse, executive vice president and CEO of Synchrony, consumer financing options that offer flexibility and choice provide options for homeowners who may prefer to maintain cash in their bank accounts.
Promotional offers, installment payments, lease to own, and buy now/pay later services may all increase your conversion rates.
Our customer service, ecommerce, and solutions enablement experts have this to say:
Flexible payment methods draw customers who are shopping for high-quality, durable furniture. Retailers with multiple payment options will see higher customer retention and on-site conversion percentages. That’s why we continue implementing new payment methods at Blueport as our platform grows to help you reduce cart abandonment.
Anson Ouellette, Ecommerce Specialist
Accepting flexible payment solutions will likely encourage more customers to invest in higher-priced items. Flexible and non-traditional payment options, such as Affirm and Afterpay, will become increasingly popular for larger purchases, enabling customers to conveniently manage costs.
Jenn Monsini, Senior Customer Success Manager
Financing, lease to own, buy now/pay later payment options must all be offered on your website, but you also need to evaluate and add new ones as they become available. With Blueport, our team stays ahead of trends, doing the research for you.
Pat Meaney, Senior Director, Customer Success & Solutions Enablement
Looking Ahead: The Future of Furniture Retail
As we approach 2025, furniture retailers must adapt to a continually — and — rapidly changing landscape. From AI-driven personalization to modern, flexible payment options, the trends outlined here will be key to staying competitive.
At Blueport, we’re committed to helping retailers like you navigate these shifts and implement strategies to drive growth and success. With a furniture-focused roadmap with client enhancements on a steady stream of changes and enhancements, we use an agile process to produce the highest value software in the shortest time to market.
Ready to thrive in 2025? Contact us today to learn how Blueport can help you.
