Choosing the Right Google Analytics Attribution Model for Furniture

In today’s omnichannel world, it is critical to get a handle on attribution and optimize how you invest your marketing dollars. At Blueport Commerce, we’ve spent years studying the furniture shopping process, defining an online marketing model that accurately measures the influence of each digital touchpoint — including SEO, blogging, social media, search advertising, display advertising, display retargeting, and email — to provide an accurate and holistic view of how a customer makes a furniture purchase and the role each component of your advertising plays in guiding them to do so.

This BlueReport shares:

• How attribution can help you gain a deeper understanding of the value of your marketing channels and the role they play in a customer’s shopping journey
• Insights, including actionable steps, you can take to measure how your digital marketing dollars lead to a furniture purchase
• The best Google Analytics attribution model to use for furniture retailers