Resources

Omnichannel Furniture Benchmarking
September 11, 2018

2018 Omnichannel Furniture Benchmarking

2018 has been another frenetic year in omnichannel furniture. With Multi-line retailers accelerating their furniture efforts and Pure-plays doubling down...
Furniture Ecommerce
November 13, 2018 by Carl Prindle

Furniture Retail and the Internet’s Only True Superpower

It was at business school at MIT in 1993 that I first saw the World Wide Web – a simple...
Omnichannel
November 06, 2018 by Lauren Looft

From Engagement through Purchase: The Key Categories of the Customer Shopping Journey

The Blue(re)port: 2018 Omnichannel Furniture Benchmarking is a must read for Furniture Retailers. This report provides deep insights on the...
Furniture Ecommerce
October 30, 2018 by Ariana Purro

Helping Customers Find Products Through an Improved Search Experience

All furniture shoppers are not created equal. Each shopper is looking for a different product to fit their needs, and...
Omnichannel
October 24, 2018 by Lauren Looft

Achieving Omnichannel Excellence – Part II

In Achieving Omnichannel Excellence Part I, we broke down the top ten most (and least) valuable features that we reported...
Omnichannel
October 17, 2018 by Bob Howland

Achieving Omnichannel Excellence – Part I

Released last month, the Blue(re)port: 2018 Omnichannel Furniture Benchmarking aims to dissect and understand the omnichannel furniture landscape, and provide...
Omnichannel
October 09, 2018 by Bob Howland

The Omnichannel Inflection Point – Takeaways from the NEXT Conference and More

These sure are dynamic times to be in the business of furniture! That’s my take-away from the news headlines over...
Digital Marketing
September 11, 2018 by Nathaly Brito

The Importance of Design in Marketing [INFOGRAPHIC]

At Blueport, we know that producing excellent visual content is key for connecting with consumers. In fact, science tells us...
Furniture Retail Trends
August 23, 2018 by Kyle Marchesseault

Why Furniture Retailers Need More Inspiration in Their Marketing Mix

Showrooms top the list of the assets and advantages that brick-and-mortar furniture retailers have. In a great showroom, shoppers are...
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