Resources

Omnichannel Furniture Benchmarking
September 11, 2018

2018 Omnichannel Furniture Benchmarking

2018 has been another frenetic year in omnichannel furniture. With Multi-line retailers accelerating their furniture efforts and Pure-plays doubling down...
Digital Marketing
September 11, 2018 by Nathaly Brito

The Importance of Design in Marketing [INFOGRAPHIC]

At Blueport, we know that producing excellent visual content is key for connecting with consumers. In fact, science tells us...
Furniture Retail Trends
August 23, 2018 by Kyle Marchesseault

Why Furniture Retailers Need More Inspiration in Their Marketing Mix

Showrooms top the list of the assets and advantages that brick-and-mortar furniture retailers have. In a great showroom, shoppers are...
Furniture Ecommerce
August 09, 2018 by Shana Wickett

Making Drop Ship a Reality on the Blueport Platform for Levin’s

Here at Blueport, our teams spend time analyzing trends in furniture ecommerce so that we can keep our custom-built ecommerce...
Furniture Ecommerce
July 26, 2018 by Kyle Marchesseault

Developing Your Ecommerce Strategy for Today’s Omnichannel World, Part II

In my first Developing Your Ecommerce Strategy for Today’s Omnichannel World post, I talked about how to engage with furniture...
Merchandising
June 28, 2018 by Ali Pinero

How to Write Product Content for the Modern American Shopper

With shorter attention spans than goldfish, today’s consumers need to be reeled in with engaging product content that provides the...
Merchandising
June 18, 2018 by Siobhan Kelly

Study Shows Lifestyle Imagery on Product Detail Page Can Increase Sales

At Blueport, we’ve always had a theory that lifestyle imagery, or images of products in a room, is critical to...
Holiday
June 04, 2018 by Caroline Platkiewicz

Memorial Day Weekend Propels U.S. Furniture Retailers into “Hot” Summer Sales

With much of the country experiencing atypical soggy, cool weather this past holiday weekend, it wasn’t quite the “summer kickoff”...
Fraud Prevention
May 23, 2018 by Megan Mahoney

How Blueport Commerce Stays One Step Ahead of Fraud

There is no question that online shopping is growing at a rapid pace. Last year, U.S. online retail had the...
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