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Your website is often your customers first interaction with your business, even before visiting stores. When viewing your website, customers are introduced to your brand content, product catalogs, promotions, and more. They may also interact with you through chat, checking a delivery tracker, or scheduling an appointment.
Designed specifically for the furniture industry, Blueport provides a powerful ecommerce platform equipped to manage all aspects of your website. With a comprehensive suite of features, it empowers retailers to streamline operations, enhance customer experiences, and drive business growth with efficiency.
1. Tailored for Furniture Retailers
Unlike generic ecommerce platforms, Blueport is purpose-built for the furniture industry. This means we understand the nuances of selling furniture online including:
Product Pages: Furniture often come in a variety of styles, finishes, and sizes, so your product pages need to display all the options. Blueport lets you easily manage and display multiple variants, ensuring customers can quickly find the exact piece they’re looking for.High-Quality Visuals: With Blueport’s platform, you can showcase your furniture with high-resolution images and even 360-degree product views, offering a visually rich shopping experience that mimics an in-store experience online.
2. User-Friendly Content Management System (CMS)
Managing your website’s content can be overwhelming - that’s why we made Blueport’s CMS intuitive and easy to use, even for those without technical expertise. Whether you’re uploading new products, creating custom pages, or updating your home page, Blueport makes it easy to keep your site running and up-to-date.
Page Builder: Blueport’s Page Builder makes it easy to update your home page, custom pages, banners, and more without needing to know any code.
Simple Product Management: Quickly build new products in bulk using Blueport's integrated PIM system.
Vendor Catalog: Speed up building out products for your site by leveraging Blueport’s vendor product and image catalog which offers out of the box key catalog data such as colors and dimensions.
3. Mobile Optimized
Customers are browsing and purchasing from their phones, sometimes even more often than computer desktops. Blueport ensures your online furniture store is optimized for mobile shoppers, providing a smooth, responsive shopping experience across all devices.
Mobile-Responsive Design: Blueport’s mobile-friendly designs automatically adjust to any screen size, ensuring your products look great on smartphones, tablets, and desktops.
Mobile Specific Images: Blueport’s content management system allows users to optionally upload mobile specific images for content that may be different for mobile.
Mobile Checkout Optimization: The platform also features a simplified checkout process, reducing friction for mobile customers and improving conversion rates.
4. Built-In SEO Tools
Staying ahead of the curve with SEO will help your site rank higher in search results. Blueport’s platform includes built-in SEO functionality and tools that help improve search engine visibility and attract organic traffic.
Rich Results: Blueport uses schema.org rich result markups for product and search pages. Additionally, we automatically create sitemaps allowing search engines to efficiently discover and crawl your website.
SEO Tools: Our CMS tools allow your team to manage SEO metadata on curated customized pages including title tags, meta descriptions, and alt tags.
Automated Site Maps: We know our customers catalog is ever changing. Our automated sitemap generation ensures these changes keep in step with search engine crawlers and indexers.
5. Marketing and Promotions
Promotions are key to attracting customers and boosting sales. Blueport helps you run effective marketing campaigns with features like discount codes, seasonal promotions, and email marketing tools.
Email Marketing Integration: Blueport can integrate with email marketing platforms, allowing you to send automated promotional emails, abandoned cart reminders, and product recommendations directly to customers’ inboxes.
Promotions: Blueport’s promotion tool enables your team to execute promotions online, creating a seamless shopping experience for customers as they move between in-store and online shopping.
6. Scalable for Growth
Whether you’re expanding your product catalog, entering new markets, or opening additional sales channels, Blueport grows with your business. Its flexible architecture allows you to scale easily as your furniture business evolves.
Catalog Only: Not quite ready for ecommerce? Blueport can power your catalog only site – showcasing your brand, stores and product offering.
Multi-Store Capabilities: If you manage multiple storefronts or regional stores under a single Blueport account, Blueport can display your regional product pricing and availability ensuring consistency across all sales channels.
Ready to Get Started?
Blueport’s ecommerce platform is more than just a tool—it’s a comprehensive solution that helps you manage your online furniture business from one central location. With its user-friendly design, advanced inventory management, SEO features, and seamless customer experience, Blueport empowers furniture retailers to run efficient online stores.
If you’re ready to take your furniture business to the next level, Blueport offers the tools and support you need to succeed in today’s competitive eCommerce landscape.
