Blueport Commerce

The best ecommerce platform for Furniture Retail

As a furniture retailer, you face unique challenges selling furniture online.

We can help.

Use our best-in-class technology and expertise to enable shopping experiences that drive sales online and in your stores.

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Furniture retailers using the Blueport Platform dramatically outperform the industry.

of total chain sales online
gross margin for online orders
24% for ecommerce pureplays
Wayfair 2Q16 financials
year-over-year growth

Get ahead of the ecommerce curve.

With a singular focus on furniture, every aspect of the Blueport Platform drives results for retailers like you.

  • A custom website, built on a platform that seamlessly integrates with your systems
  • The leading features for selling furniture – out of the box
  • An online experience that seamlessly matches your stores – from pricing and product availability through financing and warranties
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Drive sales in your stores with true omnichannel technology.

Our mobile-optimized platform ensures customers can engage with your website wherever and whenever they shop.

  • Responsive design ensures your website renders beautifully on any device
  • Local optimization for an online experience that matches your shopper’s local store
  • Patented tools make your salespeople part of the selling process
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Stay ahead of the curve with the agility, security and speed of a Cloud platform.

Blueport’s Cloud platform is secure, stable and saves you the cost, risk and headache of hosting and supporting your website yourself.

  • With new features released every two weeks, your website is always best-in-class
  • World-class hosting infrastructure ensures high service levels with no headaches
  • Modern security practices keep your business and customer data safe
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Blueport Commerce is trusted by leading furniture retailers.



“After an extensive search, it became clear that Blueport Commerce was the only ecommerce platform with the technology and expertise to support our growth. With a singular focus on the unique challenges of online furniture, Blueport provides us with a best-in-class online store.”  
– Chris Pelcher, Senior Vice President at Levin Furniture


In business for over 96 years, Levin Furniture is an established and highly respected brand in the furniture industry. Levin’s has been expanding its business into the Cleveland and Pittsburgh markets, and it pursuing an equally vigorous online strategy. After driving impressive results in less than three months on the platform, Levin’s is now #7 on Home Furnishing Business’s The Power 50.



With 96 stores in the Midwest and a 60-year history of furnishing America’s homes, Value City Furniture selected Blueport Commerce as their ecommerce partner of record after an exhaustive search of ecommerce options. Value City implemented the Blueport Platform taking full advantage of the platform’s geolocation and segmentation capabilities, customizing marketing, pricing and merchandising geographically across the chain’s wide variety of stores. Coupled with Blueport’s Store-Sync technology, geolocation enables Value City to offer shoppers a personalized, local shopping experience, with digital efforts synchronized with local stores and salespeople.


“Blueport Commerce has been vital to our ecommerce success. Not only do they provide us with a best-in-class platform, but we have also leveraged their services and expertise, which together turned our online store into one of the best in the industry. We have seen extraordinary online growth since working with Blueport and look forward to capturing the ample opportunity ahead.”  
– Ken Thrasher, Senior Director at The Brick


One of the largest retailers of home furnishings, mattresses, appliances and electronics in North America, The Brick re-launched its website on the Blueport platform in 2015 to offer an unprecedented omnichannel experience to its customers.



Leon’s is one of Canada’s most successful and tenured retailers, with over 100 years in the business. Headquartered in Toronto, Leon’s offers Canadians furnishings, appliances and electronics though a hybrid network of 80 corporate and franchise superstores. is powered by Blueport Commerce, enabling a seamless ecommerce experience to shoppers throughout Leon’s corporate store base, while franchisees are able to manage their local markets.



With 28 stores along the Eastern seaboard, American Signature Furniture uses the Blueport platform to enable ecommerce and offer shoppers a seamless omnichannel experience. Easy Pass, powered by Blueport’s patented Store-Sync technology, ties stores, salespeople and the digital experience together, providing shoppers with an easy, informed path to purchase. Taking the channel conflict out of digital commerce, Blueport has helped American Signature implement a truly consumer-centric shopping experience.

header-logo-ca-new is more than just an online furniture store. It’s a better way to shop online for furniture, home décor and so much more! provides shoppers with an extensive selection of quality furniture and home décor for every room, plus a vast assortment of mattresses, appliances and electronics at prices that can’t be beat. The only pure-play retailer on the Blueport Platform, leverages Blueports powerful technology and services to deliver shoppers a better way to shop online for furniture.


Since opening its first store in Vancouver, British Columbia, in 1981, UFW has offered shoppers warehouse-style shopping at lowest-possible store prices, now with several locations across Western Canada and Ontario. In 2004, UFW was acquired by The Brick, joining one of Canada’s biggest and most popular companies. Today, The Brick is Canada’s largest home furniture retailer, selling high-quality household furniture, mattresses, appliances and home electronics. UFW launched its first ever ecommerce site on the Blueport Platform, providing their customers an unbeatable omnichannel shopping experience.
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