Blueport Commerce Leadership Team
President & Chief Executive Officer
Carl provides Blueport with strategic and product leadership as the company enables furniture retailers to compete in ecommerce, solving the unique challenges they face selling online and unlocking groundbreaking omnichannel shopping experiences.
Born and raised in Boston, Carl left the East Coast for Stanford University, where he graduated in 1990 with a degree in Mechanical Engineering with a Product Design concentration.
While at Stanford and after graduation, Carl led product design efforts for Fortune 100 firms, involved in projects including the design of the original Reebok Pump, the 1995 Ford Explorer, and a Dust Buster for Black and Decker. Carl holds 10 U.S. Patents.
Seeking to capture a modicum of return for his design efforts, Carl turned to the MIT Sloan School of Management, where he received his MBA in 1995.
After Sloan, Carl joined McKinsey and Company where he served as consultant and engagement manager for retail, technology, and growth strategy projects.
In 1999, Carl left McKinsey to serve as SVP of Product Development for Furniture.com, a “pure play” furniture e-commerce site. Responsible for the company’s website design, merchandising, and direct marketing efforts, Carl drove online furniture sales to an annualized $84M in less than a year.
Carl later led the effort to purchase the company’s name and technology, looking to apply learnings from the dot-com boom to the $100B brick and mortar furniture industry.
Today, Blueport Commerce is the leading Cloud ecommerce platform for furniture, used by the largest retailers in North America to run their omnichannel websites, provide better shopping experiences for their customers and drive sales online and in their stores.
Chief Product Officer
Andy brings a wide variety of ecommerce experience and technology leadership to Blueport, where he is responsible for managing the direction, development and operation of Blueport’s technology platform.
Prior to joining Blueport in 2013, Andy was VP of Product Management at Cartera Commerce, the leading provider of online and in-store offer platforms, serving clients such as the top 5 U.S. airlines, several major banks, Best Buy, Condé Nast and Shop.org. While at Cartera, Andy led product strategy and user experience as Cartera more than tripled revenues and grew to 200+ employees.
Previously, Andy managed online retailers TeaForte.com and ThinkGeek.com, where he helped build their own custom ecommerce applications. Andy also has vendor experience with leading ecommerce search provider Endeca, where he led the go-to-market strategy for the online retail vertical. Andy holds a degree in physics from Williams College.
Andy, his wife and two sons try to stay active whenever possible. On weekends you can typically find them trying to cram in some combination of skiing, running, youth soccer, little league, ultimate frisbee, hiking and/or golf.
An ecommerce veteran, Bob brings a unique perspective to retailers to leverage the digital channel in building their brands, and driving their business growth. Bob brings a competitive spirit to the business and a track record of success in building high performing teams that deliver results.
He is passionate about winning and sees a huge opportunity for furniture retailers in capturing the online channel. Bob joined Blueport in 2012. He leads the team that works directly with our clients to grow and optimize their businesses.
Bob cultivated his ecommerce expertise while serving as Vice President at GSI Commerce. At GSI he managed online businesses and interactive marketing for 15 retailers including Ace Hardware, Burberry, Linens ‘n Things, Radio Shack, and Zales. He developed strategies to transform clients into multichannel retailers and leverage their websites as brand hubs, online communities, product catalogs, and shopping portals. GSI was acquired by eBay in 2011. Bob previously held Marketing and P&L roles at The Vanguard Group, McNeil Consumer Products, General Electric, and American Express.
Bob’s professional persona sits in contrast to his life outside the office. As the father of two daughters, he is rarely in charge on the home front. He is an avid music lover who appreciates discovering new artists and seeing live performances. On weekends, he can be found cycling, working out, and watching all types of sporting events. Bob appreciates all four seasons but is especially happy enjoying sand, surf, and sun.
Executive Vice President, Finance
Steve is an energetic, results-oriented global senior finance executive with a strong operational background and a demonstrated ability to drive long term sustainable improvements.
Prior to joining Blueport in 2013, Steve was Senior Financial Director at i-parcel and VP Finance and Operations at Karmaloop. These two companies are high growth companies in the ecommerce space. I-parcel is an international ecommerce air express and technology company offering leading edge technology coupled with highly economical international delivery services. Karmaloop is a multi-platform web retailer specializing in global urban fashion.
Prior to Karmaloop, Steve served as CFO for Warrior Sports where he helped guide the business through tremendous growth fueled by acquisition and organic growth. Warrior Sports is a wholly owned subsidiary of New Balance Athletic Shoe, Inc. and is recognized for its high performance cutting-edge equipment for lacrosse and hockey athletes. Steve led several acquisitions during his tenure at Warrior and successfully integrated these acquisitions into the business.
Prior to Warrior Sports, Steve held various positions of increasing responsibility at New Balance Athletic Shoe, Inc. with his most recent position being Corporate Controller.
An avid sports fan, Steve enjoys cheering on his children’s sports teams as well as skiing with his family. He treasures time with his wife, three kids and two dogs.