Our Approach
You face challenges in bringing your native advantages online.
Your Challenges
New ecommerce competitors entering the market
Traditional marketing is being supplanted by digital marketing
Online traffic and online purchases are growing exponentially
Higher shopper expectations for online product presentation and delivery
Legacy systems that need to be integrated with digital efforts
Your Advantages
Knowledgeable sales teams and local showrooms
High quality merchandise at competitive prices
Trusted heritage brands
Promotional strategy that drives profitable sales
Reliable delivery, set-up and take away service
Blueport Commerce helps big ticket brands bring their advantages online and succeed in omnichannel retail, drawing on years of experience working with leaders in our industry.
What We Do
Understand
your customers’ expectations and how they want to shop by…
- Identifying your customers’ needs
- Mapping the customer journey
- Auditing and benchmarking the current user experience
- Testing and designing an improved user experience
- Capturing your brand positioning in the marketplace
Optimize
your native advantages to power a leading-edge shopping experience by…
- Assessing your current technology stack
- Integrating existing legacy systems to enable seamless omnichannel operations
- Planning high ROI technology investments
- Optimizing team structure and skill sets
Deliver
the ideal omnichannel furniture shopping experience for your customers by…
- Creating an omnichannel promotional strategy
- Building a seamless store-online experience
- Assessing product data and identifying gaps
- Optimizing your digital marketing mix
Learn more about our services...
Understand
Customer Journey Mapping
Synthesize your customer data and research to map out the customer journey from inspiration to delivery.
UX Research & Design
Audit your current shopping experience and tap into user testing to understand what drives sales.
Optimize
Omnichannel Strategy
Create a plan for delivering a leading omnichannel shopping experience. Prioritize the resources you need to make it happen.
Team Organization
Assess your current team structure, roles and skill sets in order to focus your talent and training resources for maximum impact.
Technology
Help with the challenging work behind the scenes that empowers a seamless omnichannel experience for shoppers.
Marketing
Optimize your digital marketing execution across all channels, including email, search and content marketing.
Product Presentation
Improve your product data, imagery and categorization to improve shopper conversion online and in-store.
Fraud Prevention
Catch fraudulent orders before it’s too late with our proven model that balances machine learning and human intelligence.