About Us | Blueport Commerce

Our Mission: Empower Retailers To Grow Sales Online and In-Stores

Blueport is the leading omnichannel ecommerce platform for big ticket retail, used by leading furniture retailers to build their websites, provide better online shopping experiences for their customers and drive sales online and in their stores.

We Help Retailers Overcome the Biggest Challenges of Online Retail

Selling furniture online is different from selling most other products.

At Blueport, our team understands the unique complexities of selling high-consideration items online and help retailers capture their online opportunity with:

A Website Designed for Furniture

For a successful online store, you need an ecommerce website designed for selling furniture. At Blueport, we understand the specific demands of showcasing your products so shoppers can envision them in their homes. Our solution enables you to leverage retail furniture marketing and merchandising best practices on your website.

Ecommerce Designed for Furniture

Your products are complex and highly customizable. At Blueport, we recognize the challenges of translating retail furniture product catalogs into an online world. We developed a solution that not only handles the volume of products you carry but also natively manages all of the attributes, variants, collections, and groupings you have.

Omnichannel Experience

Furniture has much higher price points than an average ecommerce purchase and numerous delivery methods that make for a more involved purchase decision-making process. This requires furniture shoppers to rely on both the information they find online and from their visits with in-store salespeople. Blueport was designed for these complex paths to purchase and enables a unified experience as shoppers move between your online and physical touchpoints.

Marketing and Merchandising Tools

Because the furniture shopping journey may last days or even weeks, you need comprehensive digital marketing and merchandising tools that match your in-store efforts. Blueport’s content management system (CMS) has easy-to-use tools that enable you to make real-time or scheduled changes to merchandising and marketing assets, including the ability to preview promotions and content by day, region, and segment.

Blueport’s Furniture Ecommerce Platform Uses the Latest Technology

Blueport is the furniture ecommerce solution you need today and will rely on in the future. With Blueport, you will have:

A vertically-focused solution that delivers the performance, stability, and features necessary for optimal furniture shopping experiences.
A cloud-native platform built at the leading edge of software development methodologies for unmatched scalability and agility.
Easy, complete API-based integration with your existing ERP system for seamless, automated operations.

Dedicated Team of Omnichannel Experts

Blueport is much more than a technology company. We are omnichannel experts who deliver the solutions you need with on-demand expertise that creates results. Headquartered in Boston, MA, the Blueport team has a combined 275+ years of experience selling furniture online and serving Top 100 furniture retailers.

Our team has deep knowledge of the retail furniture industry and understands the ins and outs of creating omnichannel experiences that drive both online and in-store sales. We’ve brought in top technology talent who leverage the cutting-edge technologies of today while simultaneously laying the groundwork to add the technology of tomorrow.

Carl Prindle

CEO & Founder

Carl provides Blueport with strategic and product leadership as the company enables big ticket retailers to solve the unique challenges they face selling online and unlock groundbreaking omnichannel shopping experiences.

Jessica Tubman

Senior Vice President, Ecommerce

Jessica joined Blueport Commerce with over a decade of furniture industry experience. As SVP of Ecommerce, Jessica aims to advance Blueport’s omni-channel efforts and to help retailers get the most out of the platform.

Marcos Elugardo

Senior Vice President, Engineering

Marcos brings over 20 years of software engineering experience and technological leadership to Blueport, where he is responsible for delivering effective and quality solutions.

Meet Our Team