When I talk with independent furniture retailers, one question comes up again and again: how do we compete online without becoming a technology company? This partnership is our answer for FMG members. Jesse Akre, SVP Sales & Marketing, Blueport
Shoppers research major purchases online long before they walk into a showroom. They compare products, check availability, and form an opinion about your brand before a salesperson ever says hello.
Most retailers are running that store on tools never built for furniture.
That changes now.
Blueport and the Furniture Marketing Group (FMG) have announced a new partnership. The agreement names Blueport a strategic digital commerce platform partner for FMG's home furnishings retail members. It brings Blueport into FMG's trusted vendor partner network and gives independent furniture retailers across North America a group-supported path to a modern, AI powered ecommerce platform built specifically for furniture retail.
25 years
Building websites for furniture retailers since 2001
$1,200+
Average online order on the Blueport platform
Patented
OneView connects your website to your point-of-sale
AI included
Built into every Essentials package
Every package runs on one platform. Start where you are, and add capabilities like online payments and patented OneView technology as you grow.
FMG President Mike Herschel pointed to the resilience of the group's independent retailers, who have kept growing through a challenging economy by adapting, investing, and serving their communities. This partnership gives them another way to build on that momentum, online and in store.
WHY IT MATTERS
Generic platforms were built for simpler retail
See why furniture needs a different platform, and how Blueport turns each challenge into an advantage. Comparing with Shopify? See Blueport vs. Shopify.
The web is a retailer's most important store. Now FMG members have a partner built to help them win there.