Overall sales for Black Friday online purchases topped $9 billion — a new record. This success continued through Cyber Week, when online retailers saw a sales increase of 9% in the U.S. when compared to 2021.
How did furniture retailers perform in comparison? Below, we’ll analyze data and provide a quick comparison of results across various platform providers.
Blueport had strong results throughout cyber week with the platform averaging a 23% surge in YoY growth both on Black Friday and Cyber Monday. Blueport furniture retailers also experienced an impressive 56% YoY growth on Thanksgiving Day. Blueport AOV was also considerably higher than industry averages with the average ticket totaling over $1200.
In comparison, on Black Friday, furniture retailers using the Salesforce platform had a smaller average order value of $554 and saw a YOY -4% decline in online sales and a -5% decline for Cyber Monday.
Across all industries, the Salesforce platform’s results were stronger with a 12% YoY gain on Black Friday and 7% on Cyber Monday, but an average order value of only $118.
Shopify offered stronger comparative results, with Black Friday sales on its platform up 17% over last year, but a lower average order volume at only $102.
For big-ticket retailers, there are key differences between platforms. As Cyber Week results show, these contrasts translate into meaningfully distinct big-ticket performances.
Blueport offers a true omnichannel approach that allows customers to shop how and where they want — without missing a beat. With a fully integrated website synchronized with local stores and optimized for mobile, shoppers can select their store, see what’s in stock, and make their customized purchases online or in-store.
Harnessing the best of both online and physical shopping, Blueport unlocks larger, considered purchases online that drives differentiated growth even during retail’s most competitive shopping days.
A seamless shopping experience removes the friction for your shoppers, enabling a faster path to growth. This goal can be achieved with the right omnichannel strategy and a platform that supports your growth every step of the way.
Blueport has the expertise and flexibility to bring your furniture business into the future of the industry with a world-class ecommerce platform built for furniture stores like yours. Contact us today to learn more.