Online retailing is a fast moving business with promotions, products and trends changing rapidly. Customer expectations continue to evolve as more and more retailers innovate and set the bar for online shopping. In order to keep up with ecommerce trends and drive sales, furniture retailers must implement effective, conversion-driving product improvements on a regular basis.
As a SaaS ecommerce platform provider, Blueport Commerce is dedicated to providing a cutting edge ecommerce experience on our clients’ sites on day one and everyday thereafter. We’re constantly looking for ways to improve the user experience and drive furniture ecommerce revenue.
In order to achieve these goals, we need to have a comprehensive testing system in place to ensure our sites remain bug-free, intuitive and easy to shop with following every product release. And with localized marketing, merchandising and stellar cross device functionality across all Blueport sites, testing can become incredibly complex and time intensive.
Crowd-sourced testing has enabled Blueport to efficiently and effectively test new enhancements and features on our sites, keeping our release cycles on schedule and ensuring our sites provide the best furniture shopping experience possible.
Watch Andy Wolf, Blueport’s Chief Product Officer, describe how Blueport developed a strong user testing strategy for our furniture retail sites: