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Shopify vs. Blueport
If you're selling simple, inexpensive products that are easily shipped via UPS, you have a long list of ecommerce platform options.
Instead, you’re a furniture retailer with a complex logistics, challenging product information requirements, and unique content needs. And, your sales team and brick-and-mortar store must be part of the ecommerce conversation. General ecommerce platforms simply don’t deliver the tools and features you require; you need a sophisticated furniture-focused ecommerce platform.
Compare Shopify vs. Blueport Commerce and see how a furniture-focused platform can help you reach your omnichannel goals.
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Website Customization
One of Shopify’s strengths is the ability for users to change the "theme" of their website, updating colors, fonts and other aspects of a site's look and feel. However, customizing how a site operates - particularly beyond simple click and ship ecommerce - is complicated. An agency may be able to make things work, but it is often expensive, fragile, and negates the benefits of the platform. It's a little like using a hammer to turn a screw.
Blueport is already customized to deliver an omnichannel experience, natively supporting every aspect of your complex business. We can design a website tailored to your brand, the shopping journey according to your business processes, and the user experience your shoppers want.
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Native Out-of-the-Box Features
Shopify provides a toolset to sell, manage, and market general products; its basic subscription works well for many individuals or small businesses, but some of the features you need for furniture either require an add-on or a fee — or simply aren’t available.
Blueport comes pre-configured with all the tools you need to grow your online and in-store furniture sales in an all-in-one platform. Our platform gives you access to sales, marketing, merchandising, and IT tools developed specifically for selling furniture online without additional plugins, add-ons, apps, or extra fees.
With Blueport, you can synchronize your furniture ERP system,with your online store, display accurate information on your website, and inject online orders back into your ERP system.
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Catalog & Content Management
Shopify offers good content management features and a PIM system that handles simple products well, but ultimately these features are focused on direct-to-consumer sales of simple products.
Just as physical merchandising is critical to your in-store sales, you need powerful content management and digital merchandising tools capable of enabling furniture merchandising best practices. Successful furniture ecommerce retailers add rich content to their products, from precise and intuitive product categorizations to image and video tools that let shoppers visualize how pieces would fit in their homes.
Comprehensive content management is a must-have technology, and Blueport Commerce includes a robust product information management (PIM) system designed specifically for the complexity of furniture products. Blueport’s PIM handles all your attributes and grouping requirements, generates product pricing from your ERP, and lets you easily manage your inventory.
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Product Search and Filtering
Internal site search is essential for an ecommerce store with many products and even more attributes, variants, collections, and groupings.
Shopify does have a search functionality; you can create up to 25 filters with some online store themes. There are five standard filters — availability, price, vendor, type, and tags — and you can use metafields to create custom filters.
One top furniture conversion rate tip is providing intelligent search and sort tools. With Blueport, you’ll have advanced search and sort that enables your online shoppers to find products more quickly than strolling through a local store. Blueport combines artificial intelligence (AI) with your merchandising processes, including expansive standard and custom filters and sorting, on-the-fly landing pages, and integrated promotional messaging.
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Product Recommendations
Recommending additional products can increase sales; it’s a best practice in almost every industry.
Shopify automatically generates recommendations based on products commonly bought together, with similar descriptions, or in a related collection. You can manually add 10 complementary products and 10 related products if you use a Shopify theme that includes them.
With Blueport, you can personalize the customer experience even further with curated and AI-driven online recommendations. Our sophisticated product recommendations engine can be tailored for shopping preferences, geographical location, customer segmentation, and other first-party data.
Brooklyn Simmons
Senior Exploration Geoscientist
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. It is a long established fact that a reader will be distracted. the readable content of a page when looking at its layout. It is a long established fact that a reader will be distracted.
Guy Hawkins
Backend Engineer
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. It is a long established fact that a reader will be distracted. the readable content of a page when looking at its layout. It is a long established fact that a reader will be distracted.
Kathryn Murphy
Sales Development Lead
It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. It is a long established fact that a reader will be distracted. the readable content of a page when looking at its layout. It is a long established fact that a reader will be distracted.