Walk into any furniture showroom and the front of the store tells a story. Featured categories, seasonal collections, promotional signage, it’s all intentional, and it’s all changeable. That’s how retailers move product, respond to trends, and keep things fresh. Weekly. Daily. Definitely often!
Online? Not so much.
Too many furniture retailers are stuck waiting days or weeks to make even the simplest updates to their websites.
You are calling your vendor, logging a ticket, and hoping it gets done in time. The pace of retail moves faster than that.
It’s not that the ideas aren’t there, it’s that the tools aren’t.
That’s why more retailers are embracing flexible platforms that give them control. With a proper Page Builder, merchandising and marketing teams can take ownership of non-product content pages - think about “Why Buy” stories, financing overviews, design services, store events, or even landing pages for seasonal campaigns.
It’s simple. No developer required. No third-party dependency. If you can move furniture around the showroom, you can move content around the homepage.
And it does not stop there.
Smart retailers are also tapping into AI-powered search and merchandising with UNBXD to improve how customers find and discover products. Instead of rigid category trees and fixed search logic, UNBXD learns from real customer behavior - surfacing better results, smarter recommendations, and dynamic carousels based on what’s trending, in stock, or performing well.
The result is a site that doesn’t just look better - it performs better. You are not locked into a quarterly website refresh. You are working with a tool that adjusts daily, just like your floor sets do.
What would it mean for your business if your team could update content as quickly as they hang new signage in-store?
Furniture is a considered purchase. It requires trust, inspiration, and relevance. If your website feels like an outdated catalog, you are not just losing sales, you are eroding confidence.
Retailers already have the instinct and the storytelling skills. Now they just need the tools to bring that same energy to digital.
Click now to learn more about how midsized furniture retailers are using the Blueport Page Builder and AI powered Search to improve the consumer user experience. It's time to take control of your digital future!