From Engagement through Purchase: The Key Categories of the Customer Shopping Journey

November 6, 2018

The Blue(re)port: 2018 Omnichannel Furniture Benchmarking is a must read for Furniture Retailers. This report provides deep insights on...

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Achieving Omnichannel Excellence – Part II

October 24, 2018

In Achieving Omnichannel Excellence Part I, we broke down the top ten most (and least) valuable features that we...

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Achieving Omnichannel Excellence – Part I

October 17, 2018

Released last month, the Blue(re)port: 2018 Omnichannel Furniture Benchmarking aims to dissect and understand the omnichannel furniture landscape, and...

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The Omnichannel Inflection Point – Takeaways from the NEXT Conference and More

October 9, 2018

These sure are dynamic times to be in the business of furniture! That’s my take-away from the news headlines...

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Developing Your Ecommerce Strategy for Today’s Omnichannel World, Part II

July 26, 2018

In my first Developing Your Ecommerce Strategy for Today’s Omnichannel World post, I talked about how to engage with...

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The Buzz On AI: What It Is And How It Will Impact Furniture Retail

May 8, 2018

AR and VR have been pushed to the sidelines as Artificial Intelligence commands center stage.  Retail and ecommerce gatherings...

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Why I Attend Shoptalk

March 9, 2018

Change – dare I say transformation – is happening in retail at an ever increasing pace. The retailers who...

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Developing Your Ecommerce Strategy for Today’s Omnichannel World, Part I

January 22, 2018

Despite the growth of ecommerce in all of retail, there seems to be one constant—the phases shoppers go through...

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Don’t Just Sell a Product, Sell an Experience

November 14, 2017

Last week Blueport’s Chief Product Officer Andy Wolf was invited to speak on a technology panel at HFN’s Omnichannel...

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Bring Your Salespeople Online to Differentiate the Shopping Experience

September 28, 2017

At Blueport, we partner with North America’s leading brick-and-mortar furniture stores to bridge the gap between online and in-store...

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