Everyone in retail talks about omnichannel. Very few execute it. Most conversations stay high level. Retailers, however, live in the details. They care about what actually works.
They care about
This is where the theory ends and the work begins.
Furniture is not an impulse buy. It is a journey.
Yes, a sofa can fall victim to a dog chewing disaster or the now infamous red wine incident. But most of the time, the decision takes weeks, sometimes months. Shoppers browse, compare, visit stores, save items, come back, measure their rooms, ask family opinions, then browse more. The journey crosses channels more than any retailer realizes.
A shopper may -
The list goes on. The pattern does not matter. The continuity does.
Wherever the shopper decides to take the next step, that step must be possible.
If the experience breaks at the channel handoff, the sale is at risk. If the retailer cannot see what happened online earlier, the trust breaks. If the system forces the shopper to start over, the journey resets.
This is the core challenge of true omnichannel. Not the vision. The execution.
With a true, modern approach to Point-of-Sale integration, OneView closes the gap between online and in store activity. It gives retailers real time visibility and continuity across every step of the shopper journey.
With OneView, retailers can
This is omnichannel in practice, not in theory.
OneView brings the shopper journey together. It keeps the retailer in the conversation from start to finish. And it makes it possible for the shopper to complete the purchase wherever they choose.
That is what real omnichannel looks like. And that is why OneView matters.