Lauren Looft

Lauren Looft

Director of Marketing

Lauren is the Director of Marketing for Blueport, managing a team of digital marketers focused solely on furniture retail. She works closely with Blueport clients to provide strategic marketing insights and recommendations for driving shoppers to their online and retail stores. Lauren’s marketing expertise ranges from email strategy to search engine optimization to overseeing creative development. Lauren has a BS from Boston University with a degree in Communications.

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Lovesac Online Sales Up 75% First Year on Blueport Platform

May 14, 2019

We’re thrilled to announce that our friends and partners at Lovesac saw online sales up 75% for their first...

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Blueport Hosts Google Next ’19 Extended Boston

April 19, 2019

Google recently put on their annual three-day Google Next ’19 conference in San Francisco, which brings customers, partners, developers,...

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The Path Forward for Furniture Retailers

March 6, 2019

It is now well understood that furniture retailers are amidst a period of unprecedented change. Customer expectations for products...

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Developing Your Ecommerce Strategy for Today’s Omnichannel World, Part III

December 12, 2018

In the first two parts of our blog series on developing an ecommerce strategy, we talked about how furniture...

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Thanksgiving Weekend: Online & Mobile Sales Triumph

November 29, 2018

Consumers proved yet again that retail is alive and well. And for furniture retailers, there are lots of lessons...

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