Kyle Marchesseault

Kyle Marchesseault

Senior Director of Marketing

Kyle is Senior Director of Marketing at Blueport Commerce, overseeing a team of digital marketers focused entirely on furniture retail. He provides strategic marketing insights and planning to help Blueport clients to drive shoppers to their online and retail stores. Kyle has had over a decade of experience working with ecommerce retail at Staples and DigitasLBi. Kyle has an MBA from Babson and an undergraduate degree in Government from Dartmouth College.

Why Furniture Retailers Need More Inspiration in Their Marketing Mix

August 23, 2018

Showrooms top the list of the assets and advantages that brick-and-mortar furniture retailers have. In a great showroom, shoppers...

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Developing Your Ecommerce Strategy for Today’s Omnichannel World, Part II

July 26, 2018

In my first Developing Your Ecommerce Strategy for Today’s Omnichannel World post, I talked about how to engage with...

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Shoptalk 2018: “Fun Facts” and Insights for Furniture Retail

April 10, 2018

Shoptalk, the largest conference for retail and ecommerce, descended on Las Vegas last month. As noted on our blog recently,...

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Developing Your Ecommerce Strategy for Today’s Omnichannel World, Part I

January 22, 2018

Despite the growth of ecommerce in all of retail, there seems to be one constant—the phases shoppers go through...

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Free Traffic to Your Furniture Ecommerce Site: A Guide to Direct, Organic Search and Social

May 9, 2017

As mentioned in the first post of our “Make the Most out of Your Online Furniture Store” series, paid digital...

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