Your Merchandising Questions
For the past decade, Blueport Commerce has helped big-ticket retailers like you integrate their online store into their merchandising vision.
Meticulously presenting your product to its best advantage, we introduce your customers to the breadth of your merchandise without their having to leave home. How do we do it? Find answers to common merchandising questions below.
How do I present my products online?
Blueport Commerce's Product Sync updates your online catalog from your existing systems. Our Online Merchandising component facilitates online presentation of your products, augmenting your existing data with rich imagery and additional product information.
Blueport Commerce's Catalog Services help you develop the elements you need to display your catalog in its most engaging form. We know you don't always have the content on hand needed for an e-commerce catalog. We can help you develop it with image support, refining product information and copywriting.
How do I manage my SKUs in the online store?
Blueport Commerce's Product Sync imports your SKUs nightly into our Online Merchandising system. Individual items as well as packages are imported, retaining critical relationships between items.
Through our Online Merchandising system, additional relationships can be introduced. You can group SKUs together into items you'd like to display together, introduce cross-sells or upsells, or configure packages. Feature your bestsellers, new items or items that you don't have the floor space to display in stores.
We start with your SKUs and bring you a new level of flexibility in presenting them to your customers. Better yet, we can tell you precisely which products and merchandising approaches people like best.
How do I manage product pricing online?
Price Sync updates pricing on your site nightly based on your systems, making baseline pricing the same online as it is in your stores. But, this is only the beginning, as our Online Merchandising system allows you precise pricing control, including the ability to modify pricing locally. We can even scan your inventory for odds and ends and add them to an online clearance center automatically.

