Quiz

your Marketing questions

As a marketer, you need to ensure your e-commerce presence reinforces your brand and seamlessly integrates with your in-store events.

Blueport Commerce understands the complexities of big-ticket retail marketing and will work to make e-commerce an integral, invaluable component of your marketing strategy.

How can I manage my brand online?

While taking advantage of our comprehensive technology platform, your website will be customized for your brand. Look, feel, even language can be tailored to reflect your brand personality in your online presence. As part of our Integration Package, we'll develop a joint understanding of your market, your customer, and your brand and how best to port these aspects of your business online.

How is my promotional calendar reflected online?

Blueport Commerce's Online Marketing component enables you to easily mirror your local in-store events online. Enable sales events online. Add a dynamic online version of your TV or print campaigns. Add coupons or finance offers. Buy one get one, buy more save more, discounts for cash, no payments until 2012 — with a decade of experience translating big-ticket retail marketing online, there's virtually no promotional capability that's not built into our platform. If you come up with one, custom promotions are easily added.

What marketing services are available to promote my e-commerce store?

The Internet is an unlimited marketing medium. Our Marketing Strategy and Services cut through the clutter to provide solutions that will work for you. Most online marketing experts learned their trade selling commodity products. We can tell you what will work for your more complex category. From in-store marketing efforts to online promotions, website content, pay-per-click, search engine optimization, email marketing and Web 2.0, our expertise in your unique market ensures you start at the top of the online marketing learning curve, maximizing your ROI.

What works best in my category?

For big-ticket purchases, the key to results is conversion. Yours is likely a known brand, with an engaging product. Traffic is easy to come by — converting sales is where the magic happens. Blueport Commerce's CRM and Email Marketing component allows micro-targeted communication with your prospects.

Someone is visiting your site frequently, but not buying? Automatically send that single user a personalized email featuring the product she's been looking at, with additional content about the product and a limited time offer that can be redeemed online or in stores. We've developed robust, automated algorithms for driving sales while maximizing margin, an opportunity unique to big-ticket retail and an expertise unique to Blueport Commerce.