Franchise/co-op extranet

Blueport Commerce's franchise module enables retailers pursuing franchise or co-op models to offer e-commerce.

While other e-commerce providers avoid the unique challenges of franchise and co-op retail models, Blueport Commerce embraces them as the only e-commerce solution designed to handle the complexity of putting a distributed, localized retail model online.

In this model, the parent brand handles the "heavy lifting" of content development, catalog development and maintenance, overall marketing strategy, payment processing and technology management. Centralizing these functions guarantees a high quality e-commerce experience that is both highly valuable and affordable for their membership.

The independent dealers reap the benefit of a fully functional e-commerce website they could not afford alone, but retain local control of online store content, local marketing, pricing and fulfillment of local orders. More than 900 independently owned and operated dealers use Blueport Commerce to offer their local customers a best in class e-commerce experience.

Key features include:

  • Local Branding – Independent dealers can customize the branding and company information of their local site.
  • Pricing – Dealers can adjust the local pricing of their online catalog.
  • Order Management – Dealers can receive and update online orders via the Internet, regardless of what systems they run in their stores.
  • Billing – Complex funds transfer and billing arrangements between parent companies and dealers are managed through the Blueport Commerce platform.