customer relationship management & email marketing

In big-ticket retail, purchase decisions take longer for a variety of reasons: products tend to have higher price tags, customization is part of the process, and often the input of another party is sought before making a final decision.

Blueport Commerce's solution offers customer database and email marketing tools to help you actively persuade customers during the decision-making process, by finding the combination of personalized content and offers that drive a customer to buy. These same tools assist retailers in making sure a first-time customer becomes a customer for life.

With its customer database and email marketing program, Blueport Commerce enables retailers to track every registered user and leverage this data for personalized marketing. Use the items a customer left in their shopping cart, their number of visits to the site, the categories they shopped and the items they viewed to craft personalized, automated email outreach about new products, sales or programs that match an individual customer's preferences.

Key features include:

  • CRM Database – Retailers capture customers' online shopping behaviors, account information and satisfaction scores. Store information can be cross-referenced for a complete picture of a customer's online and offline activity.
  • Email Marketing – Retailers can create customized email campaigns to current and potential customers based on this information. The system supports segmentation of email content, offers, subject lines and timing to personalize campaigns and maximize results.